"Never trust anyone on Instagram," says the former banker who built multiple waitlist-only businesses in Jakarta. Here's how Tantra Tobing proves real influence through sales, not followers.
For sure, I second that. I was talking to a creator recently, and she said the most overly used word when working with brands is "authentic." Brands will say they want authenticity but have a bazillion product placements. Here is an interesting perspective: https://substack.com/home/post/p-154271329?utm_campaign=post&utm_medium=web
What if instead of chasing authenticity, we go for our personal gravity? Just a thought!
It’s all about authenticity, in my humble opinion 🙏 that’s how you can stand out, just be yourself and stop trying to be like anyone else.
What do you think?
For sure, I second that. I was talking to a creator recently, and she said the most overly used word when working with brands is "authentic." Brands will say they want authenticity but have a bazillion product placements. Here is an interesting perspective: https://substack.com/home/post/p-154271329?utm_campaign=post&utm_medium=web
What if instead of chasing authenticity, we go for our personal gravity? Just a thought!